Insights

Quantifying Creative Intuition

The best creator decisions have always come from instinct. We put that instinct into words, and then into a system brands can actually use. Notes from a team that has built the audiences, run the campaigns, and lived the problem firsthand.

Every Brand Is Becoming a Media Company Again
Perspective

Every Brand Is Becoming a Media Company Again

AI made it easy to launch a business, but not to earn attention. Why creator-led distribution is becoming a business-critical operating model, and why the creator economy's real problem is classification, not adoption.

Miles Francis·July 1, 2026·5 min read